A specialty trade, kept small on purpose.
Priority Electric opened in 1986. Two brothers, one phone number, one specialty. We’ve never tried to be a general electrical contractor. The jobs we do best are the ones where the electrical touches water, and that’s where we stay.
Paul and Michael Prior have been answering this phone for forty years.
Priority Electric opened in 1986. Same family, same specialty—pool and spa electrical—same phone number. Paul runs the office and handles estimates. Michael runs the field and signs every permit.
Most of our crew has been with us more than a decade. That matters on a pool job: bonding mistakes don’t show up at inspection, they show up in ten years.
— Paul & Michael Prior
for our field crew
The way you’d want your electrician to work.
We write itemized estimates. We pull permits. We meet the inspector. We hand you the signed paperwork. When the inspector wants a change, we call you before we do anything — and we eat the cost if the change is on us.
We don’t price-match and we don’t run 24/7-emergency ads. Pool and spa electrical is scheduled work; treating it as an emergency is almost always how corners get cut. We’d rather book you three weeks out than rush a job.
We don’t subcontract the electrical. Every circuit we run is pulled by someone from our crew. Most of those crew members have been with us more than a decade.
Pick up the phone. That’s how this works.
Estimates are free. Paul usually answers, and if he can’t, he calls back the same day. We book one to three weeks out for residential work; commercial timelines vary.
(860) 827-8504